Posts Tagged ‘Marketing News’

Mobile Marketing Industry News

Monday, September 28th, 2009

  • Why mobile is a must this holiday season - The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year.
  • Lexus boasts superior engineering with in-app mobile ads - Lexus is promoting the handling capabilities of its 2011 IS sedan via its multichannel “Wield Precision” campaign that includes in-application mobile ads.
  • Demand-side platform will lead to increase in mobile ad spend: Joule CEO - WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.
  • Burger King supports largest menu launch with mobile app - Mobile Commerce Daily - Mobile Commerce Daily today - Burger King supports largest menu launch with mobile app; Rue La La makes private sale shopping accessible on Android devices.
  • IBM activates US Open sponsorship with augmented reality app - IBM partnered with the United States Tennis Association to activate its sponsorship of the US Open tennis tournament with the launch of an iPhone application featuring augmented reality.
  • CTIA offers short codes for brands to engage consumers across Latin America - With the recent launch of the Latin America common short code initiative, enterprises, small businesses and brand marketers can now reach more than 500 million mobile subscribers via SMS.
  • Danish brewer Tuborg's HTML5 mobile ad campaign sees 20,000 unique landing page visits - Danish brewer Tuborg ran a mobile advertising campaign based on HTML5 technology that drove 20,000 people to the program’s landing page.
  • How to navigate the mobile industry wars - By Adam Grenier

    The recent surge in media coverage around the mobile industry and its wars has also created an influx of unjustified decisions.

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