Mobile Marketing Industry News

Bloomingdale’s pushes mcommerce site via traditional ads to boost holiday sales - With the holidays right around the corner, it is no surprise that Bloomingdale’s is promoting its beefed up mobile presence via traditional marketing channels.

Nike+ GPS shows new route for location-based apps - Targeting runners and athletes, Nike has launched its Nike+ GPS application on the iPhone and iPod touch, which could be indicative of what is to come for location-based applications.

Sex and the City goes mobile with location-based NYC guide - The fifth leading lady of HBO’s “Sex and the City” is New York itself and now a GPS-guided application for the iPhone leads users to more than 120 locations where cameras rolled for the hit series.

Toys R Us unveils multichannel mobile CRM tactics - Mobile Commerce Daily - Mobile Commerce Daily today - Toys R Us unveils multichannel mobile CRM tactics; AAA drives foot traffic to retail partners via mobile.

Sporting News expands digital reach with ad-supported iPad app - Sporting News Today has expanded its digital distribution strategy with a new ad-supported application for Apple’s iPad.

Kansas City Steak Co. fires up mobile platform to engage consumers - Kansas City Steak Co. has launched a free application for iPhone to engage consumers, helping anyone pick up tongs and serve a steak done to taste, no matter the cut.

SMS is dominant mobile marketing vehicle: Epsilon exec - SMS will remain the dominant marketing channel in mobile even as more advanced technologies crowd the space, according to an Epsilon executive.

Comcast improves customer experience with mobile services - Comcast is making it easier for customers to stay connected and manage their services by putting the answers and tools at their fingertips – literally.

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