Archive for the ‘Mobile Marketing Industry News’ Category

Mobile Marketing Industry News

Monday, September 28th, 2009

  • CTIA offers short codes for brands to engage consumers across Latin America - With the recent launch of the Latin America common short code initiative, enterprises, small businesses and brand marketers can now reach more than 500 million mobile subscribers via SMS.
  • Danish brewer Tuborg's HTML5 mobile ad campaign sees 20,000 unique landing page visits - Danish brewer Tuborg ran a mobile advertising campaign based on HTML5 technology that drove 20,000 people to the program’s landing page.
  • How to navigate the mobile industry wars - By Adam Grenier

    The recent surge in media coverage around the mobile industry and its wars has also created an influx of unjustified decisions.

  • Why analytics is becoming critical to mobile advertising's future - Nokia’s recent acquisition of Motally highlights the importance of analytics for mobile advertising to achieve its full potential and take its rightful place at the center of brands’ multichannel strategy.
  • Luxury brands need evidence to prove mobile’s efficacy: Waterford Wedgwood exec - NEW YORK – For luxury to truly embrace mobile, brands need solid proof of the medium’s effectiveness in the field via research, per a senior executive at Waterford Wedgwood Royal Doulton.
  • Mobile Marketing Summit attracts leading agencies and publishers - Did you miss Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2010? No worries, here are some pictures from the event.
  • McDonald’s partners with Visa for mobile loyalty play - Mobile Commerce Daily - Mobile Commerce Daily today - McDonald’s partners with Visa for mobile loyalty play; Kellogg sponsors ShopRite’s new mobile coupon app.
  • SMS case study – Sara Lee’s State Fair Corn Dogs - See how Sara Lee used an on-pack SMS call-to-action to activate a sweepstakes promoting its State Fair Corn Dogs brand.

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