Why mobile is a must this holiday season - The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year.

Lexus boasts superior engineering with in-app mobile ads - Lexus is promoting the handling capabilities of its 2011 IS sedan via its multichannel “Wield Precision” campaign that includes in-application mobile ads.

Demand-side platform will lead to increase in mobile ad spend: Joule CEO - WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.

Burger King supports largest menu launch with mobile app - Mobile Commerce Daily - Mobile Commerce Daily today - Burger King supports largest menu launch with mobile app; Rue La La makes private sale shopping accessible on Android devices.

IBM activates US Open sponsorship with augmented reality app - IBM partnered with the United States Tennis Association to activate its sponsorship of the US Open tennis tournament with the launch of an iPhone application featuring augmented reality.

CTIA offers short codes for brands to engage consumers across Latin America - With the recent launch of the Latin America common short code initiative, enterprises, small businesses and brand marketers can now reach more than 500 million mobile subscribers via SMS.

Danish brewer Tuborg's HTML5 mobile ad campaign sees 20,000 unique landing page visits - Danish brewer Tuborg ran a mobile advertising campaign based on HTML5 technology that drove 20,000 people to the program’s landing page.

Tags: Industry News, Marketing Industry, Marketing News, Mobile Marketing, Mobile News

This entry was posted on Monday, September 28th, 2009 at 2:34 am and is filed under Mobile Marketing Industry News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.