Mobile Marketing Industry News
- Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.
- Google is attempting to address the reportedly growing problem of malware on Android with a newly announced service called Bouncer that automatically scans Android for malware. However, the step – while one that Google needed to take – may not be enough to deal with the problem.
- Dove is running Valentine’s Day-themed mobile ads as a way to bolster holiday sales of the sweet treats.
- Mobile Commerce Daily today - What to expect on the forefront of mobile commerce-enabled advertising; QVC’s fast response times in mobile make it a leader: report.
- International carmaker Kia is proving that mobile plays a crucial role in its marketing with a multifaceted campaign that includes mobile Web, advertising and applications.
- Singer Taylor Swift has partnered with Macy’s to promote her debut fragrance via a new campaign that includes a mobile augmented reality application.
- Today in luxury marketing - Mobile-optimized luxury automaker sites allow integration with other mobile marketing; BCG study outlines best practice for digital marketing success.
- By Gary SchwartzShoppers are natively an impulse consumer. They buy, in what retailers call, “5 by 5” (five seconds by five feet). At home they may write out lengthy shopping lists and do hours of research on products, but in the store, 80 percent of their basket is full of products bought on pure impulse.
Tags: Industry News, Marketing Industry, Marketing News, Mobile Marketing, Mobile News
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on Monday, September 28th, 2009 at 2:34 am and is filed under Mobile Marketing Industry News.
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